Pain Point Selling versus Pleasure Point Selling - What are the difference?

So admittedly I am a late bloomer in some aspects of technology and an early adopter of the social media platforms to build relationships.

Just learned there are complete TV series on YouTube ...seriously there are! 

Been watching 'Highway to Heaven' and a clip caught my attention big time as it relates to how people utilize social media...Focusing on the - Pain Points- to get more clients with what they offer. I myself find much more energy in the - Pleasure Points- of what my clients are doing well and utilizing this to move them to the next level. 

Here's what I asked thee old err new ChatGPT ....

'Pain Point Selling versus Pleasure Point Selling - What are the difference?'

**Pain Point Selling** and **Pleasure Point Selling** are two distinct approaches in sales and marketing that focus on different aspects of the customer's experience and needs:

 **Pain Point Selling**

1. **Focus on Problems**: This approach identifies and addresses specific problems or challenges that the customer is facing.

2. **Emotional Triggers**: It often appeals to negative emotions such as frustration, fear, or dissatisfaction.

3. **Solution-Oriented**: The goal is to present the product or service as a solution to alleviate the pain or fix the problem.

4. **Urgency Creation**: It can create a sense of urgency by highlighting the negative consequences of not solving the problem.

5. **Examples**: A cybersecurity firm emphasizing the risks of data breaches or a healthcare provider focusing on the dangers of untreated conditions.

 **Pleasure Point Selling**

1. **Focus on Benefits**: This approach highlights the positive outcomes and benefits that the customer will experience.

2. **Positive Emotions**: It appeals to positive emotions like joy, satisfaction, and aspiration.

3. **Enhancement-Oriented**: The aim is to show how the product or service can enhance the customer's life or bring added value.

4. **Desire Creation**: It creates a sense of desire by showcasing the benefits and improvements the customer will enjoy.

5. **Examples**: A travel agency promoting luxury vacations for relaxation or a tech company highlighting the joy of owning the latest gadget.

 **Key Differences**

- **Problem vs. Benefit**: Pain Point Selling focuses on solving problems, while Pleasure Point Selling emphasizes gaining benefits or enhancements.

- **Emotional Appeal**: Pain Point Selling leverages negative emotions, whereas Pleasure Point Selling relies on positive emotions.

- **Customer Perception**: Pain Point Selling might be seen as addressing immediate needs, while Pleasure Point Selling can be perceived as fulfilling long-term desires and aspirations.

Both approaches are effective in different contexts and can be used strategically depending on the target audience and the nature of the product or service.' 

Scotty Schindler as you are my respected Sales Training Coach... love for you to chime in on this topic! 

I Like Pleasure ...You?