Pain Point Selling versus Pleasure Point Selling - What are the difference?
So admittedly I am a late bloomer in some aspects of technology and an early adopter of the social media platforms to build relationships. Just learned there are complete TV series on YouTube ...seriously there are! Been watching 'Highway to Heaven' and a clip caught my attention big time as it relates to how people utilize social media...Focusing on the - Pain Points- to get more clients with what they offer. I myself find much more energy in the - Pleasure Points- of what my clients are doing well and utilizing this to move them to the next level. Here's what I asked thee old err new ChatGPT .... 'Pain Point Selling versus Pleasure Point Selling - What are the difference?' **Pain Point Selling** and **Pleasure Point Selling** are two distinct approaches in sales and marketing that focus on different aspects of the customer's experience and needs: **Pain Point Selling** 1. **Focus on Problems**: This approach identifies and addresses specific problems or cha...